Cut From London's Cloth Auction

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We are delighted that Creative agency Wieden+Kennedy London have partnered with sustainable fashion leader Greater Goods to create an exclusive capsule collection which will be raffled in support of our work at Kazzum Arts.  

Wieden+Kennedy is in the business of creativity. Their provocative approach creates inspiring work for some of the world’s greatest brands including Coca-Cola, Formula 1 and Nike. It’s this imagination that gave birth to W+K London’s most recent collab - an upcycled collection with London-based design project Greater Goods. 

Supported by boutique comms agency Zoe Matilda Management, the team enlisted London’s hottest creative talent, asking each to donate pieces from their personal wardrobes. Receiving clothing donations from Snowfall’s Damson Idris, Kate Moss, Jordan Stephens, Ama Lou, BBC’s Clara Amfo, Joy Crookes, and Little Simz, it was then up to Greater Goods’ Jaimus Tailor to reimagine these items into a unique capsule collection that celebrates London’s creative potential.  

Perfecting the balance between creating new garments and retaining original form, Greater Goods has developed a sustainable, unisex capsule collection, photgraphed by Malini Vaja, including:  

● Utility vest (comprised of donations from Damson Idris)  

● T-shirt (comprised of donations from Damson Idris, Kate Moss and Little Simz) 

● T-shirt (comprised of donations from Little Simz, Ama Lou and Damson Idris) 

● One pair of trousers (comprised of donations from Clara Amfo, Jordan Stephens & Damson Idris)  

● Three everyday totes(comprised of donations from Ama Lou, Damson Idris and Clara Amfo)  

● One cross body bag (comprised of donations from Joy Crookes & Ama Lou)  

Tickets to enter the raffle for items are just £10 and will be raffled at www.greatergoods.online, from 11th-13th May, with winners announced on 14th May at 12:00pm BST.  

 All proceeds will be donated to Kazzum Arts to help continue our work in providing creative opportunities to children and young people.  

 

NewsTara Postma